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The Main Content (mc) Should Be Immediately Visible When Users Visit The Landing Page. Rollback des Phantom-II-Updates?

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The Main Content (mc) Should Be Immediately Visible When Users Visit The Landing Page. - Quality Rater Guidelines

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Does it feel like the site can be trusted? What makes it authoritative for the topic? Google does note that both formal and everyday expertise can be important.

To give you an example, health forums can be considered expert resources for specific diseases, since they have input from those who are suffering from the disease: though contributors might not be physicians, their life experience is what makes them experts.

That said, specific medical advice should still come from doctors or health professionals. On a related note, Google encourages raters to look for company information on websites, specifically:.

E-A-T appears to be extremely important to Google. In fact, a lack of E-A-T is reason enough for a rater to give a page a low quality rating regardless of how well the page scored according to other quality parameters.

And so is an unsatisfying amount of about us, contact, or customer service information — especially for YMYL pages.

So the very least you can do to make it clear to Google that you can be trusted and called an expert, is to provide information that proves that on your site.

How long you've been in the market, how many customers you've got, relevant awards you've won can all be good indicators of your trustworthiness and expertise.

If you run a blog with numerous contributors, it's a good idea to create an About page for each of them, telling Google a little of each of their stories.

You might even want to cite information about your company from credible sources and link to those sources to back what you're saying. Remember that these pages need to be easily accessible to visitors via your site's navigation, and available for Google to crawl and index.

Make sure it's allowed in robots. Yet again, we are reminded that these days, SEO has to do with so many things outside of the so-called SEO factors we're used to, we might soon need another word for it.

This time, Google is telling us that a site's reputation aka the public opinion about it , contributes the site's overall quality — or lack thereof.

So what is reputation based on? Experience of real users, as well as the opinion of people who are experts in the topic of the website. What's more, it's not just the website's or product's reputation that matters; Google also asks raters to research and take into account the reputation of the company, organization, or entity that the website represents.

Reputation can be a decisive factor in evaluating a site's quality. For example, an otherwise medium page, a positive reputation can be a reason for using the high rating, while a negative reputation can result in a low rating.

So where is the reputation information coming from? Google encourages raters to look for forum posts, reviews, discussions, references, recommendations by experts, news articles, and other credible information about the website.

Interestingly, it's not just the guidelines that tell us reputation matters for Google. A couple of years ago, negative reputation could actually help some not-so-reputable online merchants rank well in organic results.

Supposedly, that was happening due to the fact that the negative reviews could include do-follow links; since Google considered many of the sites reviews were posted on authoritative, it gave those links substantial weight.

But when stories like this one hit The New York Times, things weren't funny anymore. In response to that story, Google announced having incorporated an algorithmic solution that detects merchants that provide an extremely poor user experience and ensures those do not rank high on the SERPs.

The new algorithm went live a couple of days after the news broke out. Not surprisingly, Google won't say exactly how that solution detects the nasty merchants.

One thing we do know though is that Google has what it calls a "world-class sentiment analysis system ", but it's not completely clear whether or not it is being used it in the ranking algorithm.

Either way, you'd want to ensure there are online reviews about your business, and they're positive ones.

Launch BuzzBundle and create a project. Click Add streams and specify your brand, company, and product names as keywords. If you end up with hundreds of mentions, it's a good idea to sort them by Reach so you can see discussions that more people are exposed to first.

To do that, click the gear button in the top right corner of a stream and hit Sort by Reach. Make sure to reply to positive reviews you can do it right in BuzzBundle by clicking Comment or even sending the author a direct message as well as negative ones.

Google notes that it's natural for every business to have a few negative reviews; but do make sure to be there for dissatisifed customers and offer advice and help when they need it.

This will prevent them from spreading the bad word about your business further, and can even help to have the review taken down. Remember to check regularly for newly found mentions.

To make sure you don't miss important discussions, you can schedule these checks to run automatically. Download BuzzBundle.

Typically, supplementary content of a webpage includes navigation and links that allow users to visit other parts of the site. Like ads, supplementary content should be arranged so as not to distract from the main content — but still be readily available when the user needs it.

Though targeted to the purpose of the page, helpful supplementary content doesn't help the page achieve its purpose directly; rather, it contributes to a good user experience and further exploration of the site.

For example, on a shopping page, links to other popular makers or models of the same kind of product featured on the page can be considered helpful supplementary content.

Whether you're optimizing a blog post or a shopping page, make sure you're helping users out by including links to related pages they may find interesting.

If your site runs on WordPress, this plugin lets you do exactly that. If you want to take user experience one step further, consider enabling site search.

Doing it through Google's custom search engines will also let you track what people search for on your site through Google Analytics.

This can help you understand what visitors are looking for, and, perhaps, give them a way to get where they want to get through navigation or some other form of supplementary content.

As we know, Google search is now oriented primarily on the mobile versions of pages. Interestingly, Google notes that on many occasions, mobile searchers won't need to navigate to the landing page to find the information they are looking for — the purpose of many queries can be achieved by the results blocks themselves, i.

In fact, a click to the webpage may not even be required for the evaluator to assign a rating to a result. When a click is required, raters are to evaluate both the snippet of the result and the landing page associated with it.

That page needs to be easy to use and navigate on a mobile device. A fast page speed is also obviously a huge bonus.

In fact, Google has a separate "hard to use" flag for pages that aren't easy to use. In this sense, it is a set of instructions that guide how these human raters should make their assessments and report back to Google.

I will list down what has changed, and important tips for you to take away from the guide to incorporate into your own sites.

Always be reminded that these quality raters cannot impact your site directly in how it ranks in the search results.

But Google surely uses them to ensure the best search results are shown with the highest quality sites ranking first. We will get into details from here on.

There are 9 important takeaways summed up for you. By following the guidelines, you can know exactly what shall be done to get your website favorable in the eyes of Google.

Websites demonstrating a high level of expertise, authoritativeness, and trustworthiness E-A-T is one of the most important characteristics of high-quality content.

So, what is EAT? Regardless of any algorithm change, in order to build a site for long-term success, you need to understand what and how E-A-T Rating works and ensure you have done all you can to meet the standards.

In most field or topics, experts are made through study and certifications. Try to find different ways to show off your expertise on the subject but remember that it varies largely from the purpose of each website.

This is especially vital for those in the medical, finance, or legal websites. Your credentials, expertise, and education should be clearly mentioned in your content.

Without a doubt, your products, site functionality, and brand integrity must be perceived highly in order to earn positive press and recommendations from experts in the appropriate industries.

You may be a bit confused between the difference of expertise and authoritativeness. You need to show you are an authority on the topic being discussed.

This can be done by drafting content that is clear, concise and easy to comprehend. Credentials are important, but so do reviews from actual patients and case studies.

The third and last part is trust. Always show users that they can trust the page they are on. If your users are comfortable reading, recommending and sharing the content , then trust is established.

Return policies, guarantees, and similar information should be easily accessible. So, is your content E-A-T-able by Google? Basically, anything that relates to the main purpose of the page — offering news, a useful tool, a blog post — the MC is the content fulfills this purpose.

Webmasters directly control the MC of the page and it can be in the form of text, images, videos, page features or user-generated content like reviews, or articles that they have added to the page.

It is controlled by webmasters and is an important part of the user experience. Either it can help a page better achieve its purpose or it can reduce from the overall experience.

What are some tools, resources or articles that would be helpful to the reader? One common type of SC is navigations links that allow users to visit other parts of the website.

According to Google, this can include footer info, links to related content, site navigation, features that help shoppers find similar products, etc.

Since the update, many business types fall into the YMYL category and hence the need to maintain high-quality content. Here are some of the businesses affected:.

If your website belongs to one of the categories as mentioned above and if you fail to deliver high-quality information, then Google will leave you out of the top spots of SERP.

Google notes that people rely on their phones most of the time these days. The task may range from a simple one like asking for the weather, to a complex one like finding restaurants near you.

This algorithm is supposed to allow us to find the information that we want as easy as possible. Websites that are not mobile-friendly will suffer the consequences of not being able to rank high.

The first step for rating page quality on mobile is to understand the needs of mobile users: which is to complete their task quickly and conveniently.

These raters are given a list of queries to type or speak and then judge the landing page results. Google has dedicated an entire section of mobile optimization in the guide, which I will sum up in a few bullet points below:.

In order to be considered as this category of a query, the search topic cannot be too complex or have many potential answers. Essentially, the user is searching because they want to know more about something.

Many controversial topics are considered the Know Queries because there are two or more widely diverging opinions on the subject that usually cannot be answered in one or two sentences.

It is slightly different than the Know Queries. As a rule of thumb, it would fit in sentences or a short list of items. These comprise of questions with a clear answer.

This is a query made to accomplish a goal or activity which may either be to buy, download, interact with an app on a phone. Users want to do something.

A special kind of Do query is the Device Action Query. That means to do something on our device such as open an app, send a text, or view a picture.

These results are highly personalized to the user as the query usually has a clear action word and intent. Website Query indicates that the user is looking for a specific website or webpage.

These can be direct queries with a perfectly formed URL such as:. These URLs do not load if you type or paste them in your browser address bar.

Visit-in-person Queries are made by users looking for a specific business or organization. These are search terms which suggest users will make a physical visit to a real-world location.

Because mobile phones are often used for Visit-in-Person queries, make sure to consider visit-in-person intent as a possibility for mobile phone users.

It is not something new that page quality is being emphasized by Google in order to be categorized as a good page or site.

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